To attend this tour, you must register directly with the contact person: Justine Fletcher | email@example.com | 404.676.6915
The Coca-Cola Company archives holds millions of items, exists to support all the world-wide associates within The Company and is closed to outside researchers. The team members work to collect, catalog and house Coca-Cola branded objects, as well as develop and implement exhibits that highlight the specialness and history of The Coca-Cola Company. In 1939, the Coca-Cola Archives was established from a collection of advertising and PR materials that were brought together for trademark litigation where The Company needed to prove constant use of trademark over time. Wilbur Kurtz from the Advertising Department was the first head of Archives, followed by Phil Mooney in 1977 who was the first professionally trained Archivist hired by The Company. Currently, the archives has four team members who all are trained to work with and handle archival materials. The Archives storage space has shelving that if laid end to end would be approximately 2.5 miles long. If the flat files were laid out end to end, it would equal 2 football fields. All the items at the World of Coca-Cola came from our archives and only represent approximately 1% of our holdings.
Directions: NORTHBOUND from South of Atlanta: Take I-75/I-85 North to Atlanta, Exit 249D –Spring Street/W. Peachtree Street, 2nd light turn left onto West Peachtree Street, 1st light turn left onto North Avenue, After 4th light turn left into Main Gate. SOUTHBOUND from North of Atlanta: Take I-75/I-85 South to Atlanta, Exit 249D – North Avenue/Ga. Tech, At light turn right onto North Avenue, After 2nd light turn left onto main gate.